We’re significantly enhancing the marketing support we give advisers by launching an online support system, Smart Hub.
Smart Hub enables advisers to access a wide range of professionally-designed marketing support materials, which they can personalise and distribute to targeted sections of their client base.
Materials include client proposition brochures, stock market bulletins – to be written in conjunction with fund groups and updated fortnightly – email templates and personalised business stationery.
We’re also developing client-facing newsletters tailored to suit all types of advisers within the network – from mortgage and protection, to pension and investment specialists.
All materials can be accessed at any time and printed on demand.
Throughout the year, we’ll supplement these with targeted marketing campaign materials. These will include adviser toolkits and client literature, to support advisers when discussing particular areas of advice with new and existing clients.