CI Expert tool to boost protection

By Paul Shearman -

We’ve teamed up with CIExpert as part of an initiative to help advisers boost their protection business, and close the protection gap among clients.

CIExpert is an impressive service that gives advisers access to tools and research that enable them to confidently convey the benefits of critical illness policies to their clients.

With the constant flow of policy improvements that include new conditions and definitions, advisers need to be able to understand the tradeoffs for their clients.

CIExpert is based on detailed statistical research that is simple for advisers to use, and presents the information in a way that their clients can readily comprehend.

Making this tool available to our advisers enables them to carry out detailed critical illness research in minutes, whilst also improving their knowledge.

We are confident this will support the conversations advisers have with their clients on the very important subject of critical illness cover, and ensure more people take out the cover they need.

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